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TechDefused
Jul 8, 2026 3:12 PM

European firms are pursuing a foothold in physical AI as the US and China take an early lead. A German maker formed a partnership with a UK start-up to deploy humanoid robotics AI in its factories.

European firms say they are fighting to secure a foothold in physical AI as China and the United States take an early lead.

Schaeffler Technologies, a German maker of automotive and industrial components, entered humanoid robotics in January through a partnership with UK start-up Humanoid.

"Do not count out Europe," said David Kehr, president of Humanoid Robotics, a division of Schaeffler Technologies.

Under the deal Schaeffler supplies the actuators, mechanical joints and motors that power a robot's movement, and plans to deploy Humanoid's AI models across its own factories.

Industry insiders warn the continent risks further deindustrialisation if it fails to establish a competitive physical-AI industry.

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