Update enables custom tone and style control across press releases, articles and media pitches
PR Newswire has introduced enhanced Brand Voice functionality to its Amplify platform, offering users greater control over content tone and style to align with their organisation’s distinct brand identity.
“With the enhancement of Brand Voice in the PR Newswire Amplify platform, we’re putting the power of generating brand-aligned content into our users’ hands,” said Jeff Hicks, Chief Product and Technology Officer.
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The feature allows users to set an overarching brand identity and tailor the style and tone for specific content types, including press releases, articles, blog posts and media pitches.
The company said the update helps reduce time spent editing generated content, accelerates onboarding for new team members, and consolidates brand voice settings in a single location for consistent application across formats.
The Recap
- PR Newswire adds Brand Voice controls to the Amplify platform.
- Available across press releases, articles, blog posts and media pitches.
- Company asks readers to visit for more details.
