Wizz Air launched a subscription membership offering unlimited flights for a year at £425 (€499), limited to 10,000 memberships, with a £9 fee per flight segment and carry-on restrictions, as part of a viral marketing drive.
Wizz Air (LSE:WIZZ) shares closed nearly 3% lower on Wednesday after a new marketing drive ‘went viral’.
The budget airline, which mostly services routes for eastern Europe, is offering a subscription membership which would allow travellers to fly unlimited times within a year, for an initial cost of £425 (€499).
It would include flights across Wizz Air's network, although the airline will only make 10,000 memberships available.
Members of the scheme will be able to book flights up to 72 hours before departure, through an additional £9 fee per flight segment, and, it only covers a small personal item as carry-on baggage and extra charges will be applicable for any additional luggage.
In London, Wizz Air was down 40.24p or 2.95% closing at 1,322p.
