May 28, 2024 6:43 PM
Updated Jun 2, 2025 6:30 PM
Alibaba Group appointed David Beckham as a global brand ambassador for AliExpress as part of its UEFA Euro 2024 marketing push.
Alibaba Group (NYSE:BABA) has teamed up with ex-Manchester United and England captain David Beckham, who will be a global brand ambassador to the Chinese-owned e-commerce platform, AliExpress.
It is part of Alibaba’s marketing campaign for UEFA Euro 2024, which kicks off next month in Germany.
Beckham is slated to feature in the "Score More with AliExpress" promotion during the tournament, which will offer fans special deals and prizes.
“AliExpress is helping fans get even closer to UEFA Euro 2024 this summer, by offering them great prizes as the action takes place on the pitch,” Beckham said via a statement.
AliExpress is among a number of major Chinese companies sponsoring the Euros, with other names including BYD and Vivo.
Comments
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy