Nissan takes aim at ambitious EV targets

Nissan has announced a strategy to revamp its vehicle lineup, with plans to launch 30 new models by 2027.

It is part of a broader effort to boost global sales by 1 million units and significantly reduce the cost of electric vehicle (EV) production.

Sixteen of the 30 planned launches will be electric models, in line with Nissan's goal to grow its EV business up to 60% of global sales by the end of the decade.

The company is targeting an operating profit margin of over 6% by the end of the fiscal year 2027 - whilst it aims to return more than 30% to shareholders.

It also set targets for cost reduction, especially for EV production, where it seeks to make electric models as affordable as their combustion engine counterparts by 2030, supported by anticipated innovation in battery technology and improved supply chain for parts.

Nissan is also expanding its strategic partnerships, most notably with Honda, to collaborate on EV technology and EV-related areas.

Media reports give a comprehensive overview of Nissan's communicated business plan whilst spotlighting its ambitious goals for electrification, cost reduction, and global sales increase.

Nonetheless, the optimistic tone and focus on future projections may downplay the current challenges Nissan faces including the intense competition, especially from Chinese EV manufacturers, as well as technological and financial hurdles in achieving cost parity between EVs and internal combustion engine vehicles.