The tech giant will host Sneaky Sasquatch events at hundreds of outlets this holiday season.
Apple is pushing Sneaky Sasquatch into its retail stores for the holidays. The long-running Apple Arcade hit is getting a major update on December 16, adding mushroom farming and a live Crop Market where players can track prices and sell produce.
Apple Stores will lean into the game. Some locations will run themed Today at Apple sessions and on-screen dance parties. A kids’ workshop focused on drawing Sneaky Sasquatch will run every weekend through January 6. Visitors can also play the title at the in-store Arcade bay.
Los Angeles gets a larger splash. Apple The Grove will host an interactive installation on December 12 and 13, with photo spots, hidden-item giveaways and campfire snacks.
The push lands as Apple Arcade expands its catalogue. Recent additions include SpongeBob: Patty Pursuit 2, PowerWash Simulator, Cult of the Lamb Arcade Edition, Subway Surfers+, and NARUTO: Ultimate Ninja STORM+. More games arrive January 8, including Cozy Caravan, Sago Mini Jinja’s Garden, True Skate+, and Potion Punch 2+. The mobile version of Cozy Caravan will debut the same day as an Apple Arcade exclusive.
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Apple Arcade costs $6.99 per month in the US with a one-month trial. New device buyers get three months free. The service is also bundled with Apple One plans. A single subscription covers up to six family members, though availability varies by device and region.
What it means
Apple is turning a kid-friendly cult hit into a seasonal retail draw. It keeps Arcade in front of families during peak shopping season and reinforces the service as a curated, hardware-anchored ecosystem rather than a standalone app-store alternative. It is also a reminder that Apple’s most effective Arcade marketing still happens inside its stores, not on its home screen.
The Recap
- Sneaky Sasquatch appears at hundreds of Apple Store locations.
- Harvest to Harbor update adds mushrooms and a Crop Market.
- Four new games arrive on Apple Arcade on January 8.
