TikTok under new EU pressure over 'paid-to-watch' app

TikTok is facing scrutiny from the European Union (EU) over its TikTok Lite app, which rewards users for using its app.

The EU's concerns centre on potential impacts on social media addiction and the effectiveness of the platform's age verification measures.

Users of the TikTok Lite app are credited points for watching and liking videos, and once accumulated those points can be exchanged for Amazon gift cards and other digital rewards. To date, the feature has been made available in Spain and France.

TikTok must now submit a detailed risk assessment promptly to the EU.

Failure to comply could lead to fines or suspension of the rewards program.

It is part of broader EU efforts under the new Digital Services Act to ensure online platforms safeguard users, particularly minors.

And it comes at the same time that the United States is scrutinising the ownership of Bytedance, the China-based parent company that owns TikTok.

Media reports generally carry a critical tone towards TikTok, possibly reflecting broader perceptions and concerns about the China-based tech company's responsibility and regulatory compliance.

Similarly, it reflects a broader scrutiny that the EU has been placing on tech regulation.

A focus on addiction and the safety of minors represented across media reports may also reflect a societal concerns about child safety and perceived harms of social media platforms.