The e-commerce giant's conversational ads gather interaction data but convert into few purchases, The Information reports.
Amazon is running artificial intelligence-powered chat ads that generate user interaction data but produce few purchases, according to The Information.
The report frames the format as a new conversational advertising test on Amazon’s platform and says advertisers are receiving insights from those exchanges, though the ads are not producing substantial sales, The Information reported.
Related reading
"Amazon’s AI Chat Ads Yield Data but Few Sales," The Information reported, and the article notes that the format is providing information about customer interactions even as immediate order conversion remains limited.
The Information's coverage is behind a paywall; the webpage explicitly states, "Subscribe to read the full article," indicating full details are available only to subscribers and that this summary is based on that reporting.
The recap
- Amazon tests artificial intelligence chat ads on its platform.
- Ads generate user data but produce few direct sales.
- Full article is behind The Information's paywall for subscribers.
