LinkedIn rolled out a 'seems like AI slop' button to flag generic or AI-generated posts and comments, and is removing the 'enhance your post' feature in favor of a proofreading tool.
LinkedIn introduced a "seems like AI slop" button last month to let members flag posts and comments that feel generic or machine-produced.
The change targets feed quality on the network, which LinkedIn positions as a place for career information and professional connections with 1 billion-plus members.
Third-party analyses cited by the Wall Street Journal found AI was pervasive on the site, estimating 41% of long-form posts and 30% of all comments were AI-generated in one sample and that another sample showed 81% likely used AI more than a moderate amount.
LinkedIn pushed back, saying the vendors' methods overstated the case and that AI can aid articulation and editing disputed the third-party vendors’ numbers.
The company is also removing its "enhance your post" feature in favor of a proofreading tool and plans a private "nudge" to tell creators when their posts read as inauthentic.
LinkedIn said it blocks more than 200,000 AI-generated spam comments every day and that its systems withhold distribution of an estimated 94% of generic, or AI-generated, posts beyond an author's immediate network.
"How can we make sure that your time on LinkedIn is a good investment," said Dan Roth, LinkedIn's editor in chief and vice president of content.
The move marks a reversal in emphasis after years of embedding AI across recruiting, search and content tools and follows broader platform efforts to tune classifiers and reduce visible AI “slop.”
