The company created an enterprise marketing organization, to be led by its chief brand officer Asad Ayaz.
The Walt Disney Company has created a new enterprise marketing and brand organization that's intended to align its marketing teams more closely across businesses.
It is also tasked with strengthening how Disney connects with consumers worldwide.
Asad Ayaz, Disney's Chief Brand Officer and former marketing lead for Disney+, will lead the new group as chief marketing and brand officer.
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“Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,” Disney CEO Bob Iger said.
Disney said the enterprise marketing group will harness marketing teams’ collective strength to create a more connected approach to reaching audiences, elevating campaigns, and advancing each segment’s and the company’s business goals.
The Recap
- Disney creates enterprise marketing organization and names Asad Ayaz.
- Ayaz served eight years as president of marketing.
- Ayaz will lead the new enterprise marketing organization.
