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TechDefused
Jul 18, 2024 8:03 PM
Updated Jun 2, 2025 4:50 PM

Meta's Llama AI will not be marketed in the European Union due to regulatory uncertainty, Meta will stop using EU users' social media posts to train its AI, and a text-only version of Llama is expected; the company has also paused its generative AI systems in Brazil.

Meta’s (NASDAQ:META) Llama generative AI system will be withheld from markets in the European Union, due to the Facebook and Instagram owner’s concern over regulatory uncertainty in the bloc.

At the same time, Meta has determined that it will cease to use social media post content by users in the EU to ‘train’ its AI systems.

Llama, which like ChatGPT is a ‘large language model’ (LLM) AI system, is designed to process text, images, and audio. But, due to compliance concerns, particularly pertaining to data privacy, it now won’t be made available in the EU.

A text-only version of Llama is, however, anticipated.

Other ‘big tech’ firms have similarly adopted a different strategy for their roll-out of AI in the EU.

Elsewhere, Meta has also paused its generative AI systems in Brazil.

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